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The Shakespeare Company

Welcome to my page about The Shakespeare Company. I have had many happy years using Shakespeare tackle and intend to have many more. As a way of thanking them for many happy hours sport, I decided to write this page so you could find out a little more about them. Below is a brief snippet of there history, with a direct link to their website.

"Shakespeare Fishing Tackle - Over 108 Years of Excellence in Fishing Tackle

'Because of their contributions and longevity in the tackle industry, the Shakespeare name remains one of the most recognizable to the public. As such, it has a fascinating history within the tackle industry. . .' — Fishing Tackle Trade News, Dec. 92

Date Line: Kalamazoo, Michigan

1896 – William Shakespeare, Jr., an avid fisherman of 27 years, wanted to improve on existing fishing reels so he came up with a device for winding fishing line evenly back on the spool. William patents the level-wind reel and his new design was superior to anything on the market. As a result, this feature is now common on most fishing reels.

1897 – With his experience in advertising, camera manufacturing, medicine and his love for fishing he founded The William Shakespeare, Jr. Company growing to a dozen employees by 1902.

1908 – Shakespeare Company slogan was created– 'Built Like a Watch'

1915 – Name changed to The Shakespeare Company

And what about the future? If the past is any indication, you can look forward to Shakespeare having another successful 100 years. So while we're busy developing and manufacturing top quality fishing gear, grab your tackle and head to your favorite fishing hole. We've got the rest under control."

If you would like to read the full Shakespeare story or browse their range of products click on the link below: